The changes in the times are getting faster and faster. How does Huawei change its layout from strategy to detail?

The changes in the times seem to be getting faster and faster, subverting human cognition and imagination. Artificial intelligence, the Internet of Things, blockchain and other new things emerge one after another. As a product of the times, smart phones can also be said to be the crystallization of high-tech development. At the moment of "one machine is going to the world", the extension of things such as cashless payment, shared bicycles, etc. by means of mobile phones has also opened up a new blue ocean.

The times are changing faster and faster. How does Huawei change its layout from strategy to detail?

When Ma Yun talked about smart phones, he said: "Many people wake up at night to see not a wife, but a mobile phone." Although it seems a bit ridiculous, it is not a fact of shovel. Smartphones have greatly changed people's lifestyles while bringing great convenience to people's lives. Various videos, news, and commercial software have entered the market and achieved attractive results.

It is worth noting that while the domestic mobile phone brand is on the rise, it also greatly enhances the influence and voice of domestic brands in the international market. Huawei, OPPO, VIVO and other major Chinese mobile phone brands have become one of the world's first-line brands with their innovative products. This also means that the price war in the smart phone industry has basically ended, and a new competitive landscape has taken shape.

Huawei is a leader in domestic mobile phones. In Forbes' 2017 global brand value rankings, Huawei became the only Chinese company on the list. From a small brand to a highly competitive brand in the international market, Huawei's rise has left too much revelation.

It is not accidental, but inevitable that Huawei can achieve such outstanding performance by well-known influence and deepening the brand management of the user. Through a great user experience, build brand influence and a sound loyalty system.

First of all, Huawei wants to stay competitive and must invest a lot. With the development of Huawei's mobile phone business, Huawei's mobile phone product line has added modules such as wearable devices, accessories and AR/VR. Together with the Huawei Sports Health App, Huawei provides a comprehensive solution to bring consumers a healthier lifestyle experience. Pushing to the instrumentation industry, expanding the product line, cross-border new areas, not moving in the same direction, bravely grasping business opportunities is crucial, which is fissile to the development of instrument manufacturers.

Second, enter the middle and high-end market. According to the GfK report, Huawei's market share in the mid- to high-end mobile phones (excluding the US market) of more than 500 US dollars has reached 17.2%. In order to drive business growth, Huawei has begun to target the key mid-market segment. This will foster a larger number of stock users and develop more Huawei high-end users.

The entry of products into the mid-to-high-end market is a requirement for the development of the country in the new era and the key to a company's foothold in the market. Through the leading supply of independent research and development technology in the industry, instrument companies can break the bottleneck of market competition and seek differentiated development. But at the same time, this also requires customer satisfaction and brand power to remain high.

Constantly learn to accept new things, new technologies. In the field of smart phones, the first to deploy the 5G market will undoubtedly help mobile phone brands to seize more opportunities for development. Similarly, the blockchain is an emerging industry in 2018. From a technical point of view, the blockchain may become an engine-like presence, making the Internet of Things flourish at a faster rate.

Huawei is keenly aware of the market trend. Recently, Huawei will successfully pass the global commercial certification of 5G NR products this year to the EU professional certification body TüV SÜD. This shows that Huawei has taken a key step towards 5G commercial scale. In terms of blockchain, Huawei emphasizes the importance of hardware in the blockchain, and wants to create a solution that combines the typical application + blockchain platform + hardware trinity software and hardware.

Uneasy about the status quo, paying close attention to new things and new technologies in the market, so that Huawei is always at the forefront of the market. The instrument industry is in need of peace of mind and the vision of the overall layout. In this way, in the continuous development of the product and the continuous improvement of the brand value, realize its own gorgeous transformation.

The future opportunity of the Chinese smartphone market lies in the need for users to upgrade and change machines. More innovative functions and designs have become the key to product success. Why doesn't the instrument industry need this!

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