On April 13th, the spring release conference of Haier Refrigerator and Jingdong New Products with the theme of “Enjoy the Unbounded Freshness†was held in Beijing. At the scene, Haier released the new space-saving fresh-keeping refrigerator BCD-612WDELU1 and the overseas fashion water bar refrigerator Grand series. Among them, Haier's overseas fashion water bar refrigerator Grand series will be sold worldwide, with Western-style external water design and original preservation technology, truly meeting the diversified use scenes of consumers around the world. This is also an important part of the Haier refrigerator to accelerate the globalization journey in the “Haier era†where the world refrigerator industry has entered.
Haier releases the stylish water bar refrigerator Grand series: domestic and foreign consumers share Western life
With the rapid development of the economy, Western-style living, unruly and unconstrained lifestyles and attitudes towards life are being pursued by consumers around the world. In Western-style life, consumers' demand for iced drinks is particularly prominent. When holding a party, there is no “iceâ€, and there is a huge demand for common ice drinks such as ice water, ice cola, and cocktails. However, in the domestic market, the way consumers directly access ice drinks is relatively cumbersome, which greatly limits their pace of pursuing quality life.
As the world's first refrigerator brand, the Haier fashion water bar refrigerator Grand series introduces the "pragmatism" of Western-style life into products, allowing users around the world to share Western-style life. Through the built-in water supply device to achieve external water intake, Haier has created a small family fashion water bar, providing users with a continuous stream of cool ice water at any time, to meet the drinking needs of users in the hospitality and other scenarios. It is worth mentioning that the external water intake parts are made of food grade materials that have passed the European test standards to ensure the water quality is pure and safe. In addition to the external water intake function, Haier Fashion Water Bar Refrigerator Grand series also conforms to the western style of fashion aesthetics. The panel is made of blue steel material, with a dot design with delicate texture and touch, which combines the sense of weight and sedimentation. The texture is extraordinary.
At the core level of preservation, for the 80s and 90s, the main force of the consumer loves to buy frozen food in batches or buy food at one time on weekends. Haier Fashion Bar Refrigerator Grand Series creates a 790mm wide capacity storage refrigerator for flexible storage. The refrigerated area can accurately preserve a large number of fruits and vegetables, and also has a cosmetic storage box, a precious cosmetic mask and other precious cosmetics; the large drawer in the frozen area can ensure that the entire leg of lamb and lobster in Europe and the United States does not need to be cut or stored. Wholesale, let global consumers share unbounded freshness. In addition, the new space-preserving refrigerators on sale at the site also use the original refrigerated fine-control micro-channel technology, dry and wet storage technology, and frozen intelligent thermostat technology to solve the problem of user dry goods and freezer food preservation, and also fill the industry for centuries. Freeze preservation technology blank.
Supported by global strength: Haier fashion water bar refrigerator is available worldwide
Entering the international market with innovative products is the most successful practice for refrigerator companies in the process of global economic integration. For this reason, the refrigerator industry has created a "weird": Most companies claim that the products will be sold globally, but in fact, due to the lack of global strength, they are only immersed in the domestic market under the banner of global sales, and have not truly achieved domestic Externally released for sale.
Compared with the refrigerator industry's “named globally domestic sales†approach, Haier refrigerators have truly achieved global sales. This is also the embodiment of Haier's global strength under the "Haier era" and cannot be separated from the support of its globalization system. Over the years, Haier Refrigerator has been insisting on establishing localized R&D, manufacturing and product marketing centers around the world to occupy the market with its own brands. So far, Haier has established a “10+N†R&D system, 30 refrigerator factories and 66 marketing centers around the world. This global layout allows Haier to quickly integrate the world's most advanced technologies and resources to meet the differentiated consumer needs of local users, and a well-established marketing system will also promote Haier's products such as refrigerators to the global market.
As a result, Haier Refrigerator has made the best demonstration for many companies eager to occupy a place in the global market. A core that cannot be ignored is differentiated products. This is also the embodiment of Haier's “one person in one†model “centered on user needsâ€. Haier's launch of the Fashion Water Bar Refrigerator Grand Series is a rapid innovation for the global user quality storage needs. With original preservation technology and Western design, Haier will lead the global refrigerator consumption trend change, and will also open a new pattern of global refrigerator industry competition.
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