Since March, the "black technology" empowered a wide range of home appliances , and behind the pragmatism, "island-style" functional appliances are no longer the point of enterprise's strength, and smart interconnection has become a common issue.
It is worth mentioning that while the home appliance industry enters a new round of competition, Internet companies that use BAT as the "leader" have also accelerated the "hand in hand" process with home appliance manufacturers. As we all know, the Internet giants are full of strengths in the fields of big data, AI, etc., and in order to seize the smart home market, the "marriage" home appliance manufacturers have made up for the relative shortage of core home appliances hardware resources. Under the strong combination, the intelligentization of home appliances has reached a new height, and the prototype of smart families in the future is slowly emerging.
Home appliance companies "hand in hand" Baidu has the highest frequency"Internet technology technology update iterations, TV products are no longer just a piece of hardware, it also includes systems, rich content, and a variety of application services in the home scene." TCL Group Senior Vice President, TCL Multimedia CEO and Thunderbird Technology Chairman Wang Cheng have thrown such views.
From the perspective of color TV manufacturers, when TV is no longer simply a screen output, the improvement of content, services, artificial intelligence and so on is imminent.
For example, TCL, which achieved reverse growth under the severe situation last year, chose to cooperate in content and experience upgrades. In the "1+N+1" strategy of content operation, the first "1" is Tencent video. At the same time, from the perspective of saving users' time and cost, TCL further strengthens the time plan with artificial intelligence technology. Whether it is face recognition technology or true personalized content recommendation, it is based on its open ecological platform, that is, cooperation with Baidu, Tencent, and Keda Xunfei.
Coincidentally, the release of the fifth generation of Haier Ali's fifth-generation TV also highlights the further upgrade of strategic cooperation between home appliance manufacturers and Internet companies. While aiming at the martial arts in the field of preschool education, we can also see the support of Ali's intelligent technology. The new generation of TV products is optimized on the premise of voice control and voice ui. Tencent and Changhong's strategic cooperation, Tencent Dangdang The AI ​​assistant solution will be launched on Changhong's new generation of CHiQ artificial intelligence TV, which will enable Tencent's efficient image capture and voice interaction.
It can be seen that BAT has taken the “connected†home appliance enterprises, and the non-Baidu, which has the highest number of “hands-onâ€, is none other than Baidu.
A few days ago, Skyworth and Baidu reached a comprehensive strategic cooperation, and Baidu announced that the strategic investment in Skyworth Holdings' Shenzhen Cool Network Technology Co., Ltd. (hereinafter referred to as "Cool") exceeded RMB 1 billion. It is understood that in addition to the capital level, the cool open system can provide intelligent services based on the user's viewing mode and trajectory, and introduce the intelligent dialogue application by introducing Baidu OS's voice dialogue technology, AI technology and rich content resources. A new upgrade will be welcomed.
Based on the conversational AI operating system DuerOS, Baidu only connected the next three cities during the AWE period. In addition to the above-mentioned cooperation between Baidu DuerOS and TCL in smart TV and smart home, it will also cooperate with Haier U+ platform to lead the development of smart home. At the same time, on the basis of the earlier cooperation with the United States, Baidu DuerOS once again joined hands with the United States to announce the opening of the food intelligent ecological alliance, and released the AI ​​smart refrigerator equipped with DuerOS.
Internet companies and home appliance manufacturers are "marriage" constantly, and industry insiders told China Business Daily that home appliance companies can take advantage of BAT technology to enhance products and expand the market. Internet companies continue to add to the field of smart hardware, which is intended to break through the hardware portal. For both, the smart home ecosystem has become the layout.
"The cooperation between home appliance companies and Internet companies is all necessary, but from the past experience, the 'hands' of the two have not yet reached very good results. This also needs to see the lack of organizational structure guarantees, cut the interests clearly. Especially important." Home appliance industry observer Hong Shibin told the China Business Daily reporter.
Smart home landing process acceleratesWhether it is the improvement of home appliance manufacturers themselves or the empowerment of Internet companies, home appliances are further on the road of intelligence. In the face of the completion of smart families, problems such as hardware fragmentation continue to emerge, breaking the form of intelligent single-pieces that are “island-likeâ€, and achieving interconnection and evolution has become the consensus of smart home practitioners.
According to the report of the Prospective Industry Research Institute, the total expenditure of the global Internet of Things will increase by 16.7% in 2017, slightly higher than 800 billion US dollars. It is estimated that by 2025, the Internet of Things will bring up to 3.9 trillion to 11.1 trillion US dollars per year globally. Economic impact. The smart home market is showing a good trend in this context. Among them, the use of home appliances as hardware will gradually weaken, the emphasis of smart items is also diluted by the concept of "ecology", and the systemization of smart homes has become the focus of enterprises.
Among home appliance companies, Haier's strategic layout is regarded by the industry as one of the forward-looking models. Its Haier U+, the open platform for its home in the smart home field, has become the leading IoT platform for smart home appliances .
At the same time, in order to speed up the popularization of smart families, Haier launched a strategic cooperation with Baidu. According to the cooperation plan, Haier and Baidu will connect in the fields of hardware and software and back-end intelligence in the three aspects of smart home connection, understanding and awakening. It is not only necessary to completely define smart life cloud computing, Internet of Things platform, big data and artificial intelligence applications. New standards and new heights will also bring consumers smart living solutions.
Specifically, Haier’s recent development direction has been customized to form four spaces covering the living room, kitchen, bathroom and bedroom, including seven solutions for air, water and sanitation in the whole house, and “4 for N scenesâ€. +7+N" custom mode. It is reported that Haier Smart Home will build 8,500 new stores online, covering home building materials channels, specialty store channels, and integrated stores.
For another home appliance giant, the completion of its smart family will be based on human-machine cooperation. At present, most smart home appliances rely on porting product manipulation to the mobile phone end, while Midea believes that without the communication of carriers, it is the real human-machine cooperation. It is reported that Midea invests nearly 100 million RMB each year and has established the largest artificial intelligence team in the home appliance industry to thoroughly study how to minimize the redundant carriers between human and computer interaction. As far as the current results are concerned, its self-developed and designed ultra-large deep learning computer platform has been able to accurately identify Chinese finished products with images.
Obviously, home appliance companies have been painstakingly working on the creation of smart homes, and the involvement of Internet companies cannot be underestimated. The prototype of the future has begun to emerge. In this context, Hong Shibin believes that in the future, the direction of smart homes is difficult to predict which companies will have more advantages. Driven by common value interests, the trend of cooperation between software and hardware companies is the trend.
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