Xiaomi, an Internet cross-border player who has been worrying about home appliances manufacturers that year, has not yet found a path to its own rise in the home appliance industry, nor has it subverted or even shaken the competition pattern of the original home appliance industry.
At least, LeTV has also been "a short-lived" in the color TV market. You have to know that in the past few years, Xiaomi has entered many categories in the home appliance industry. What the hell is going on?
Since 2013, in the Chinese home appliance industry, when the first boot of Xiaomi Technology, "Xiaomi TV," fell, it soon became silent. In the past five years, many home appliance manufacturers have no interest in paying attention to when and how Xiaomi's second boot landed.
Standing at the starting point of the new peak season of the Chinese home appliance industry in 2018, many home appliance manufacturers are thinking about such a question: why Xiaomi, who has been in the mobile phone industry, has not found himself after entering the home appliance industry for many years. The whole world.
Whether it is the Xiaomi TV, Xiaomi water purifier released by Lei Jun in person, or the refrigerator, air conditioner, kitchen appliances, small household appliances, etc. launched by the Xiaomi ecological chain company, they are all "thunder, little rain" in the market. . Not only did it not occupy the leading position in the industry "one of the best", but also quickly fell into a round of market downturn channels.
This reflects from one side that the sudden emergence of Xiaomi Technology in the mobile phone market was accidental. Its series of so-called fan economy and Internet marketing are more difficult to directly copy, imitate and copy in other industries and fields. On the one hand, the Chinese mobile phone market was led by Apple and Samsung in a round of intelligent detonation, but the entire market has been lacking the benchmark of low-end smartphones. Xiaomi took advantage of the large-scale and low-cost advantages made in China, occupying the low-end mobile phone market with the so-called "cost-effective" and became the benchmark;
On the other hand, mobile phones are fast-moving consumer goods, especially after entering the smart era, products and technologies are updated and upgraded too quickly, and often many Chinese and foreign giants are in the mobile phone industry in the "three-year Hedong, three-year Hexi" rapid change channel in. As far as domestic mobile phone brands are concerned, from the earliest TCL, Amoi, and Bird's leading styles for two or three years, to the later "China Cool Union" leading industry pattern, to today's strong rise of Huawei, Xiaomi, OPPO, VIVO and other brands, Basically a reincarnation for several years. In the durable consumer goods market of home appliances, Haier, Midea, Gree, Hisense, Changhong, TCL and other leaders have been relatively stable, with no major changes in more than 20 years.
Back to Xiaomi's ambitions, actions and market performance for the home appliance industry. In recent years, Xiaomi Technology has entered the field of consumer goods and industries such as home appliances through the incubation of the ecological chain, trying to seize the new dividend of this round of household consumption upgrades in China. Among them, home appliances are household necessities, a category that Xiaomi can't get around, and an industry that Xiaomi has high hopes for. But so far, Xiaomi and its invested eco-chain companies have not been able to find a breakthrough and excitement to detonate the home appliance category. The reason is that after Xiaomi is not an "omnipotent" all-round choice, the Internet and intelligence are not the master keys for Internet companies to get through all traditional industries.
Over the past few years, Xiaomi, Zhimi, Yunmi, and even a series of companies with the word Mi have successively entered the fields of home appliances, small appliances, and kitchen appliances in China. In the short term, Xiaomi's various eco-chain companies have launched a series of "good design, cheap market" home appliance products, which once attracted many users' attention and desire to buy. However, due to the lack of real differentiation of products, most of them are "changing soup without changing medicine". This will soon allow Xiaomi's various ecological chain companies to fall into the embarrassing channel of followers and imitators after facing in-depth innovation from specialized companies in related industries and fields.
Among them, Xiaomi TV has been developing for many years. From the beginning, it followed LeTV, and now with the shortcomings of LeTV, Xiaomi TV did not seize the opportunity, but let Sharp TV seize the opportunity to snatch the market share that LeTV passed. It is not that Xiaomi TV did not adopt a low-price competitive route, but its competitive advantage is very weak in the face of Sharp; Xiaomi used the intelligent turning point to enter the color TV industry. Lei Jun also had high hopes, but today's market performance makes the outside world have to doubt and copy Why didn't the Xiaomi TV in Xiaomi's mobile phone model hit a hit, but instead fell into the quagmire of "to scale without scale, to brand without brand".
Also in the fields of white goods, kitchen appliances, and household appliances, Xiaomi has successively formed an “encirclement†through Mijia, as well as two eco-chain companies such as Zhimi and Yunmi. However, whether it is Zhimi's air conditioner, Yunmi's refrigerator, kitchen appliances, or Mijia's household appliances, they have not effectively detonated in the market quickly and become a consumer trend creator in related fields. The key reason is that Xiaomi's ability to innovate and break through home appliances has encountered a huge test. In the short term, it is unrealistic for the Xiaomi system without technical innovation and professional manufacturing experience to want to rely on a single appearance industrial design to defeat its opponents.
There is no doubt that for any company, whether it is an industry leader, industry follower, or cross-border disruptor, in order to gain a foothold in an industry, in addition to fancy marketing and strong brand pull, the key is to have Strong product definition and innovative ability. This is not only the current problem of Xiaomi, but also the shortcomings and lifeline of many home appliances SMEs!
Yuoto Bubble Disposable Vape KitINTRODUCTION
Yuoto Bubble Disposable Vape Kit features a cylindrical tiny designand uses a draw-activation firing mechanism for auick and
easy vapinghe ergonomic mouthpiece provides smoothMpuffs.it is alight and pocket friendly pre filed disposable vape
device that holds a flavorful E-Liquid capacity of 10ml with 5.0%(50MG)nicotine volume.This 50mg strength is more than enough to satisfy heavy smokers/vapers and it delivers a nice and pleasant throat hitThe Yuoto Bubble Disposable comes with a
rechargeable 650mAh battery and offers Type-Ccharging port to charge;Bubble Disposable results in a long-lasting, satisfying
vaping experience.With a 10mlliauid capacity and a rechargeable battery,Yuoto Bubble Disposable Vape Kit can at least provide a stable 3000puffs of smooth flavor. Comes with air holes at the bottom of the device to ensure smooth airflow and consistent taste Airtight packaging in a transparent box without any leakage.It's perfect for beginners.
Features
·Uniquevisible window
·Ergonomic mouthpiece
·5.0%(50MG)Nicotine byVolume
·10ml E-Liquid Per Device
Buttonless-Activates upon draw
·Rechargeable 650mAh battery
·Type-C fast charging
·Smooth airflowConsistent taste
Yuoto Bubble Disposable Vape,Yuoto Vape Kit,Yuoto Bubbles,Yuoto Bubbles 4000 Puffs
Shenzhen Kester Technology Co., Ltd , https://www.kesterpuff.com