Artificial intelligence (AI) applications, voice assistants play an important role in the transformation of smartphone application models. With the AI ​​voice assistant, the smart phone can be used for cross-domain connection application service, which will become the layout direction of the future mobile phone manufacturers, and the application mode of the smart phone has also changed. The peak of mobile phone hardware innovation has passed, followed by a new era of software application service innovation, multi-operation interface innovation, and cross-domain seamless connectivity.
Lv Pei-ru, an analyst at the IEK Electronics and Systems Research Group at the ITRI, said that the emergence of AI has enabled the future design of smartphones to combine the original application thinking with software, such as Alcatel, which makes it easy for mobile phones to join the voice assistant service. Connect with smart families. In addition, at present, smart phones still use touch as the main interface. After the voice assistant is fully introduced in the future, consumers can have multiple interfaces for more convenient operations or cross-domain links, such as connecting to smart cars and smart home appliances. Products, etc.
Lu Peiru further pointed out that smart phone growth has slowed down, and with the development of hardware specifications, the development model focusing on mobile terminal hardware innovation has gradually changed, and it has begun to return to the development of customers' applications and progressive innovation components, while strengthening the establishment of mobile phone ecology. The win-win mode of the circle. In other words, the future business model of major mobile phone brand manufacturers, with the rise of AI, will shift from the original pure hardware sales revenue model to the software-based new application service; and join the voice assistant to make the smartphone cross The domain link application is the layout direction of the future smart phone manufacturers.
In addition, Lu Peiru believes that AI is mainly a personal voice assistant for consumers in current consumer applications. Therefore, in the launch of the new mobile communication conference (MWC), there is no shortage of mobile phones that emphasize AI functions. In the future, it is expected to penetrate into smart appliances, in-vehicle systems, and even more applications in IoT devices, and even further create a complete service ecosystem.
For example, SK telecom launched its personal voice assistant, NUGU, in 2016. Similar to Amazon Echo and Google Assistant, it uses voice recognition and natural language processing to control smart home appliances, connect to the Internet for information, play music, and shop at home. With the growing popularity of voice assistant applications, SK is also expected to open NUGU's API to third-party developers in the first half of this year to promote the ecosystem of NUGU devices and services.
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