If tourism is a colorful garden, then technology is the key to open the door. The continuous advancement of technology means that there are more new possibilities for tourism, and it also makes tourism more attractive.
Allowing more people to understand their own characteristics is a topic that tourism companies and scenic spots have been exploring. “Travel companies that know where customers are, where customers are going and what customers are doing†will be able to get a big cake. “The emerging technologies represented by big data, artificial intelligence, virtual reality, etc. enable people-to-person communication and contact between people and products to be more convenient, more transparent, more effective, and have the opportunity to better integrate products into people’s lives. In daily life, accurate marketing is achieved, said Xiao Jianyong, deputy director of the Cultural Tourism Research Base of the China Tourism Institute and vice president of the Henan Institute of Cultural Tourism. Today, with the development of science and technology, there is more connection between scenic spots and tourists.
The National Tourism Administration of the United Kingdom has seized the opportunity for the development of China’s new media, and has already launched the WeChat applet “Learning in London†to create a mobile experience area. Compared to traditional web pages and WeChat public accounts, small programs can realize more functions. Not only can they introduce the unique resources of the attractions, but also can realize the seamless connection between tourism and shopping and food. They can also recommend for tourists according to their needs. The right travel route. In addition, there is one point that cannot be ignored. The applet is associated with the WeChat public number to better target target visitors. In the past, if you wanted to directly find your own target user group, it was not an easy task. However, with the rapid development of technology, these original ones cannot be gradually realized.
Thanks to the advancement of science and technology, there is a richer channel for the introduction of tourist attractions. The management of tourist attractions has also changed quietly under the influence of science and technology. The scenic spots have become more intelligent.
Hangzhou West Lake is an open-scale scenic spot with lots of outdoor attractions. It is very difficult to monitor the number of people using traditional means. At this time, high-tech means are used. Nearly 800 mobile phone base stations in the West Lake Scenic Spot have become a system, and each base station will form a fan-shaped coverage area. In addition to mobile phone base stations, dozens of infrared thermal devices have been set up along the West Lake. As long as you enter relevant areas, you can collect data. The collected data is then used for analysis to assist in the management of the scenic area. For example, where did tourists enter the broken bridge area and where does the flow of people come from? The dynamic data map clearly shows the answer. According to this information, if a person breaks a bridge, the management personnel will guide them in advance at the corresponding intersection and allow the tourists to enter the broken bridge on the designated route. In addition, in densely populated areas, scenic spots will also send text messages to nearby mobile phones through mobile phone base stations to remind tourists to pay attention to safety.
“Technology integration into tourism can make products at your fingertips, make tourism vibrant, and make travel beyond imagination.†Speaking of the changes that technology brings to visitors, Xiao Jianyong summed it up.
Wearing a VR helmet, you can see the grand panorama of the Imperial Palace building. You can see that the Ming emperor was carefully sketching the architectural blueprints of the Forbidden City. He came to the ear to explain the story of building the Forbidden City from the point of view of the astrology, ritual system, and the Five Elements. . This is not a historical traversal, but the Zhuzhou-based VR4D immersive experience hall project recently built by the Forbidden City. With the use of VR technology, the Forbidden City transformed its visitors into the Ming Dynasty, walked, touched and experienced in lively historical scenes, and experienced the historical and cultural charm of the Forbidden City.
In addition to VR technology, the Forbidden City also hopes that AR technology can combine realistic scenes with virtual scenes to provide visitors with more diverse cultural experiences. For example, by using the AR technology, open the mobile phone APP and scan a certain attraction of the Forbidden City to pop up historical images related to the spot; for example, as long as the historical picture is scanned, a three-dimensional projection of the cultural relics will be “moved on paper†for Visitors watch from many angles...
Nowadays, AR technology has been applied to online booking of hotel reservations on the travel platform. Some travel platforms have introduced VR technology into online selection. Visitors can use the built-in VR function to experience the hall to the guest room. The scene, plan ahead for the trip.
In addition to VR and AR technologies, the power of technology has made large-scale live performances a reality. On the site of the water show project at Qingming Riverside Garden, an audience member sighed with emotion: “The history that was previously seen is on paper and in the cultural relics. Now we can experience the year’s performance through such performances. Song Shengshi's glory, like it! "Sound, light, electricity and other technological elements, provide tourists with more travel scenes, but also allow more history to live up to visitors a new travel experience.
New possibilities for cultural protectionThe traditional culture of the scenic spot is not only the treasure of the scenic spot, but also the precious spiritual wealth of the country and the nation. It should be well protected. However, some scenic spots are faced with a dilemma. Too much openness will damage the cultural heritage. Limiting the flow of traffic can protect the cultural heritage to a certain extent, but it will affect the travel experience of tourists. The continuous updating of scientific and technological means has found a way out for this dilemma.
Dunhuang Mogao Grottoes is a business card showing the Chinese culture to the world. However, after many years of long rivers, thousands of murals and sculptures under the pressure of sand erosion and a large number of passengers have been unable to parry the ensuing harm. As the administrator of the Dunhuang Grottoes, the Dunhuang Academy has long since embarked on a search to find the best balance point for conservation and use.
For more than 30 years, the Dunhuang Research Institute has linked advanced science and technology with cultural heritage protection concepts, conducted comprehensive digital collection, processing, and storage of grottoes, collected data and literature data, and constructed a diversified and intelligent digital cultural relics of grottoes. Library, and promote it globally through the Internet and mobile internet. The Dunhuang Academy completed and launched the Mogao Grottoes Digital Display Center in Dunhuang in 2015, which greatly eased the pressure caused by the surge in tourists during the tourist season and the cultural relics at Mogao Grottoes in Dunhuang.
Technology should not be just cold and cool, nor should traditional culture be shelved. Protection is not an end, but it is better accepted by modern people.
"Digital Dunhuang" not only plays a role in protecting the Dunhuang Caves, but also provides tourists with more diverse travel experiences. Visitors can even feel the charm of Dunhuang Grottoes online without leaving their homes.
"As far as traditional culture is concerned, science and technology is not a substitute, but it is a kind of boost, which is passed on in another way that is easier to understand, so that people can better grasp the inner spirit of traditional culture." Xiao Jianyong said, " It should be pointed out that in the process of integrating science and technology into the scenic spot, we must insist on using culture to lead science and technology and insist on the concept of scientific and technological innovation serving product design. Conversely, science and technology investment and technological innovation will lose direction or even lead directly to failure."
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