The experience brought about by the large size is not to say more. Apart from being more shocking in appearance, the sense of immersion is further enhanced, and the ultimate viewing experience is even better. According to forecasting agency HS, the proportion of 50- to 59-inch LCD TVs in global TV shipments this year is expected to exceed 50%, reaching 51.7%, far exceeding the 35.3% of 40-49 inches, which also reflects the TV Continue to develop in the direction of large size.
At present, the size of the domestic brands has also entered the stage of daylighting, not only Samsung, LG, Sony and other major manufacturers, TCL, Skyworth, Hisense, Konka and other domestic TV companies in the big screen is not In the spare space, even Internet brands like Xiaomi Leshi have all launched 70+ inch TVs.
Let's take a practical example, like the 55-inch TV, the hottest in the past few years, the earliest 55-inch model was the "top size" in the average home, but now it's the size of the explosion, according to Ove Cloud's Online monitoring data shows that in the past “618†carnival, the 55-inch TV penetration rate reached 31.4%, an increase of 9.4%. It can be said that one-third of the TVs sold are 55 inches. One spot.
Not only 55 inches, but also the same as it is based, such as the 60-inch, 65-inch, 70-inch and other dimensions have all increased, including Sharp is to launch a big buy small activities, buy 70 inches to send 50 inches Even large-size TVs with a size of 60 inches can be said to have pushed large-size TVs to the highest level, and at the same time, consumers' demand for large-size TVs has also increased.
Of course, the rapid growth of large-size TVs is also inseparable from the continuous decline in prices. According to the author's understanding, the price of 55-inch TVs on the market has dropped to around 4,000 yuan. Even the price of some 55-inch TVs has dropped to less than 3,000 yuan, while some 60-inch large-screen TVs have sold for less than 10,000 yuan. Some 70 The size of the inch-sized TV is only 10,000 yuan, which is temptation.
Therefore, it is not difficult for us to see that in the continued downward trend in the prices of large-size TVs, there will be explosive growth in the future, and for consumers, the purchase of large-size TVs in the future will also become cheaper and cheaper. Having a 70-inch oversized TV is no longer just a luxury, it is expected to become a reality.
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