In 2016, the LED display industry took the lead and then the trend. Under the influence of the economic downturn, the industry continued its downturn in 2015 in the first half of the year. In the second half of the year, it was only because of the Rio, the European Cup, the America's Cup and other major sports events. The impact of activities such as the G20 Hangzhou Summit in China has clearly stimulated consumer demand.
In 2016, the estimated output value of LED industry was 105 billion yuan, a slight increase of 3.4% compared with last year. The domestic led display industry has vigorously expanded into the international market. Driven by the small-pitch LED, outdoor patch market and transparent screen, the industry growth rate is much higher than the 2.65% level in 2015, close to 8%. Although it has already bid farewell to the era of double-digit growth, its growth trend is also very impressive in the LED industry.
From the sales situation, the export situation in 2016 will be significantly improved. The annual output value of export revenue is expected to reach 6 billion yuan, mainly due to the internationally concentrated sports events and the export of new products such as small pitch and transparent screen. . Due to the improvement of LED display manufacturing technology and the price reduction of LED devices such as SMD in the first half of the year, the growth of LED conventional display field is weak, and in recent years, due to the cleanup of domestic outdoor advertising market and the closure of outdoor well-known media companies such as Xiang Lili, etc. Led display has limited growth in the outdoor advertising market. In 2016, under the burst of small-pitch LEDs, the rapid growth of urban commercial display application systems has become a new growth point for the LED display application industry.
The 2016 listed company has announced the first three quarters of its performance report. Judging from the performance of listed companies, in the first three quarters, listed listed companies achieved significant growth in revenue and profits compared to the same period in 2015 during the reporting period. It is not difficult to see from the report that most of its revenue and profits come from the development of the international market and the shipment of the small-pitch LED market. Among them, Liard achieved a high growth rate of 150%. Its small-pitch TVs signed a new single of 1.24 billion yuan in the first three quarters of 2016, a 75% increase over the same period last year, and the gross margin of small-pitch TVs remained at 39%. Abbyson launched HDV small-pitch products in 2016, achieving a signing of about 142 million yuan, an increase of about 60% over the same period of the previous year, accounting for 46% of the company's total display orders in the third quarter.
It is not difficult to see that small-pitch LEDs are becoming a source of revenue and profit protection for enterprises. The maturity and outbreak of the small-pitch LED market has driven the rise of commercial LED display applications. Small-pitch LEDs have gradually replaced the traditional large-screen splicing market such as LCD and DLP in more and more fields.
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