In 2017, the drone market will gradually bid farewell to the blind development period and gradually become rational. The innovation of hardware technology will become the fundamental driving force for the development of the UAV market, and the refinement of the application field will be the auxiliary driving force for driving the UAV market back to rationality. Technology + Application-Driven Rationality Returns to the UAV Market or Enters a Steady Development In recent years, the drone market has experienced rapid development, and technology giants such as Qualcomm, Google, Amazon, Samsung, Tencent, and GoPro have all deployed the drone market. The number of man-machine companies has surged and capital has poured in. However, since the second half of 2016, the drone financing market has experienced a serious decline in financing and the market space has slowed down. According to the CB Insights VC report, the global drone industry received approximately US$106 million in financing in the second quarter of 2016. In the third quarter of 2016, this figure dropped to US$55 million, a 48% decline from the previous quarter. It plunged 59% year-on-year. According to the report of China Industry Information Network, since 2017, the growth rate of the global drone market has gradually declined, and it has stabilized around 2022. 
With the industry's stability, the drone market is about to enter the big reshuffle stage, and the bud of this stage has already been revealed. In 2016, the average profit of the UAV industry gradually decreased. Many SMEs are on the verge of bankruptcy, and large and medium-sized enterprises have laid off their staff. On December 9, 2016, Yihang Airlines was dismantled by 70 people. On December 31, zero-scale intelligence controlled large-scale layoffs of 134 people. The drone market will gradually detach from the “climactic†period of blind development and return to “calmâ€. So, what is the driving force behind the drone market? Innovation in hardware technology At present, the main problems faced by the UAV industry are low technological content, serious homogenization of equipment, and weak innovation power. The return of the drone market to rationality is, first and foremost, an innovation in hardware technology. Innovations such as flight control systems, navigation systems, and power systems based on chips, sensors, cameras, and batteries will become the fundamental driving force for the development of the UAV market. Taking a battery as an example, current consumer-class drones have a short battery life, and users need to carry multiple batteries when they are in use, which greatly affects the efficiency of use. Endurance has become a bottleneck in the development of drones. Solar cells, graphene batteries, aluminum air batteries, hydrogen fuel cells, and nano batteries have become the development direction for solving the problem of drone life. In November 2016, Alta Devices developed a UAV solar solution that will be used on the C-Astral drone, which will allow the drone to last for about three hours. The solar-powered UAV developed by China Aerospace Aerodynamics Research Institute has been left blank for more than 24 hours. In addition to the innovation of the upstream industry chain, the improvement of drone communications, obstacle avoidance, and interaction technologies will also greatly promote the drone market's return to rationality. Taking obstacle avoidance technology as an example, currently widely used obstacle avoidance technologies for drones include sonar system technology, TOF laser radar technology, and binocular stereo vision technology. Binocular stereo vision technology is based on the principle of triangulation similar to the human eye, and can fundamentally solve the hovering accuracy and long-range three-dimensional information accuracy, and realizes stable flight in a complex environment, which is larger than other technologies. Advantage. The binocular vision obstacle avoidance technology, combined with other avoidance technologies, will become the mainstream of the future. In April 2016, DJI used the binocular obstacle avoidance technology on Phantom 4 to identify obstacles that were recently 0.7 meters and up to 15 meters away. In June 2016, Speedtech released a drone that incorporates binocular vision and ultrasonic obstacle avoidance techniques to increase the maximum recognition distance of obstacles to 20 meters. The refinement of the scope of application With the change of consumer demand, the scope of application of drones will be gradually refined, and further promote the development of drones market. In many areas of refinement, the three fields of plant protection, logistics distribution, and shooting images are the most important. Plant protection drones can help people understand the growth of crops, replace manpower for fertilizer application, and spray pesticides. With the aging of the population and the relocation of rural laborers, the development of plant protection drones has unlimited potential for promoting the primary industry. In 2016, plant protection drones were quickly applied in China, and the number of plant protection drones reached more than 6,000, and the work area reached more than 2,380 mu. According to the report of iResearch, China's agricultural and forestry plant protection drone market will reach 20 billion in 2025. Logistics unmanned aerial vehicles can reduce logistics costs, and solve problems such as remote areas and end-to-end express delivery to a certain extent. It is an ideal tool for filling blank areas of logistics and improving logistics networks. In recent years, Amazon, Jingdong, Shunfeng, Taobao, and postal companies have all entered the logistics drone industry. At the 2016 CES, Jingdong exposed its own R&D delivery drones capable of carrying 30 kilogram parcels and flying for 30 kilometers, which will be widely distributed in rural areas. Shooting drones enriches the scope of human vision, widely used in film and television shooting, investigation of archaeological sites, and on-site monitoring of disaster areas. In recent years, shooting drones has gradually merged various functions such as optical image stabilization, intelligent follow-up, face recognition, and scene recognition, and the miniaturization of unmanned aerial vehicles featuring the self-timer has also become popular. In 2016, Queen B Robotics launched an Exo 360, a drone that can shoot 360 panorama 4K video for aerial photography. Zero-degree intelligence control introduced a handheld self-timer handheld drone. In a comprehensive view, the drone market has bid farewell to the blind development period and gradually becomes more rational. Flight control systems, navigation systems, power systems, and innovations in hardware technologies such as communications, obstacle avoidance, and interaction will become the market for drones. The fundamental driving force for development. The refinement of plant protection, logistics distribution, and shooting images will be the driving force behind the drone market's return to rationality.
With the industry's stability, the drone market is about to enter the big reshuffle stage, and the bud of this stage has already been revealed. In 2016, the average profit of the UAV industry gradually decreased. Many SMEs are on the verge of bankruptcy, and large and medium-sized enterprises have laid off their staff. On December 9, 2016, Yihang Airlines was dismantled by 70 people. On December 31, zero-scale intelligence controlled large-scale layoffs of 134 people. The drone market will gradually detach from the “climactic†period of blind development and return to “calmâ€. So, what is the driving force behind the drone market? Innovation in hardware technology At present, the main problems faced by the UAV industry are low technological content, serious homogenization of equipment, and weak innovation power. The return of the drone market to rationality is, first and foremost, an innovation in hardware technology. Innovations such as flight control systems, navigation systems, and power systems based on chips, sensors, cameras, and batteries will become the fundamental driving force for the development of the UAV market. Taking a battery as an example, current consumer-class drones have a short battery life, and users need to carry multiple batteries when they are in use, which greatly affects the efficiency of use. Endurance has become a bottleneck in the development of drones. Solar cells, graphene batteries, aluminum air batteries, hydrogen fuel cells, and nano batteries have become the development direction for solving the problem of drone life. In November 2016, Alta Devices developed a UAV solar solution that will be used on the C-Astral drone, which will allow the drone to last for about three hours. The solar-powered UAV developed by China Aerospace Aerodynamics Research Institute has been left blank for more than 24 hours. In addition to the innovation of the upstream industry chain, the improvement of drone communications, obstacle avoidance, and interaction technologies will also greatly promote the drone market's return to rationality. Taking obstacle avoidance technology as an example, currently widely used obstacle avoidance technologies for drones include sonar system technology, TOF laser radar technology, and binocular stereo vision technology. Binocular stereo vision technology is based on the principle of triangulation similar to the human eye, and can fundamentally solve the hovering accuracy and long-range three-dimensional information accuracy, and realizes stable flight in a complex environment, which is larger than other technologies. Advantage. The binocular vision obstacle avoidance technology, combined with other avoidance technologies, will become the mainstream of the future. In April 2016, DJI used the binocular obstacle avoidance technology on Phantom 4 to identify obstacles that were recently 0.7 meters and up to 15 meters away. In June 2016, Speedtech released a drone that incorporates binocular vision and ultrasonic obstacle avoidance techniques to increase the maximum recognition distance of obstacles to 20 meters. The refinement of the scope of application With the change of consumer demand, the scope of application of drones will be gradually refined, and further promote the development of drones market. In many areas of refinement, the three fields of plant protection, logistics distribution, and shooting images are the most important. Plant protection drones can help people understand the growth of crops, replace manpower for fertilizer application, and spray pesticides. With the aging of the population and the relocation of rural laborers, the development of plant protection drones has unlimited potential for promoting the primary industry. In 2016, plant protection drones were quickly applied in China, and the number of plant protection drones reached more than 6,000, and the work area reached more than 2,380 mu. According to the report of iResearch, China's agricultural and forestry plant protection drone market will reach 20 billion in 2025. Logistics unmanned aerial vehicles can reduce logistics costs, and solve problems such as remote areas and end-to-end express delivery to a certain extent. It is an ideal tool for filling blank areas of logistics and improving logistics networks. In recent years, Amazon, Jingdong, Shunfeng, Taobao, and postal companies have all entered the logistics drone industry. At the 2016 CES, Jingdong exposed its own R&D delivery drones capable of carrying 30 kilogram parcels and flying for 30 kilometers, which will be widely distributed in rural areas. Shooting drones enriches the scope of human vision, widely used in film and television shooting, investigation of archaeological sites, and on-site monitoring of disaster areas. In recent years, shooting drones has gradually merged various functions such as optical image stabilization, intelligent follow-up, face recognition, and scene recognition, and the miniaturization of unmanned aerial vehicles featuring the self-timer has also become popular. In 2016, Queen B Robotics launched an Exo 360, a drone that can shoot 360 panorama 4K video for aerial photography. Zero-degree intelligence control introduced a handheld self-timer handheld drone. In a comprehensive view, the drone market has bid farewell to the blind development period and gradually becomes more rational. Flight control systems, navigation systems, power systems, and innovations in hardware technologies such as communications, obstacle avoidance, and interaction will become the market for drones. The fundamental driving force for development. The refinement of plant protection, logistics distribution, and shooting images will be the driving force behind the drone market's return to rationality.
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