[Text / high-tech LED reporter Zhu Chunwei] "Where is the money in the LED industry?" Many LED companies complained to reporters. In everyone's opinion, LED lighting in 2013 ushered in a wave of explosions, from upstream chips to midstream packaging, to downstream applications are basically in a full-load operation. According to the statistics of the High-tech LED Industry Research Institute (GLII), the total output value of China's LED industry in 2013 reached 263.8 billion yuan, a year-on-year increase of 28%.
At the same time, we also see that due to the large purchase of MOCVD equipment in the previous period, the price of raw materials such as sapphire has risen, so that the gross profit margin of the entire chip industry is still mostly in a loss state; the midstream package is basically in a low-profit state due to overcapacity; In the market, the price wars of downstream application companies are more intense, and “losing money to make money†is everywhere.
So where is the money in the LED lighting industry?
“The money has made the equipment factory earned. We are busy working for them in one year.†Yang Hong, general manager of Sunshine Electric, said that hundreds of thousands or even millions of equipment are not for most companies. Small input. Not to mention tens of millions of large-scale equipment like MOCVD, many companies still have to rely on the government's financial subsidies to survive.
However, equipment companies are also crying poorly, especially for some packaging equipment companies. Because the continuous use of equipment has a certain depreciation cycle, it can only be eliminated after the new technology and new technology come out. In the current market demand is limited, some low-tech equipment is also "not making money."
Especially in the back-end splitting and braiding of the package, the performance is obvious.
"The advantage of domestic equipment compared to the import is that the price is cheap. At the same time as the price, everyone is also improving the performance of the equipment, and the parts used are getting better and better." Feng Baihua, general manager of Sany Lianguang said, " Most of these core components are from Japan, Europe and America, and the price is very high. The money is actually made for them."
Wu Shenglong, general manager of Tonglisheng Optoelectronics Co., Ltd. also said that the standard parts of all their machines are imported products. For example, the screw is Japan NSK, THK, and the motors are Yaskawa and Panasonic. The cost of these core components accounts for 50% of the cost of the whole machine. %the above.
This also reflects the lack of key technologies in domestic equipment. "Technological disadvantages are not catching up overnight, but we are taking measures to make up for this shortcoming and achieve profitability from other aspects." Dr. Zhang Xiaofei, Chairman of Gaogong LED, said that domestic equipment companies can adopt more open Cooperation attitude, related equipment companies form a strategic alliance, through the integration of horizontal resources and exchanges to form a community of interests.
Due to the limitations of current LED process technology, most process equipment is still segmented. Therefore, the customer's demand is also continuous. For example, the packaging company purchases the front-end solid crystal and wire bonding equipment, or purchases the back-end spectroscopic and braiding equipment.
If we are different equipment manufacturers to take out their own quality products, the best equipment combination "bundled" way to recommend to customers. This not only avoids the shortage of individual combat, but also forms a good co-brand advantage, leaving the "money" as much as possible.
On February 23, 2014, 2014 Gaogong LED lighting supply chain good product tour will be held in Guangzhou (same as the 2014 Gaogong LED New Year Forum - LED lighting e-commerce and supply chain integration summit), and we will be in Xiamen respectively. (March 18), Hangzhou (March 21), Foshan (May 16), Shenzhen (July 8), Zhongshan (October 18), five Chinese LED lighting industry gathering areas held a tour seminar meeting.
National tour official website: http://
High-tech LED hopes to take this opportunity to bring the best LED upstream and downstream components, power supply, heat dissipation, aluminum substrate and lighting accessories, production and testing equipment brand suppliers, through on-site display and communication, even the vertical portrait of the manufacturer. And horizontal strategic cooperation to help LED lighting companies further optimize their supply chain system, thereby increasing the added value of LED lighting products, and minimizing product costs, and occupying a place in the fierce market competition.
At the same time, we also see that due to the large purchase of MOCVD equipment in the previous period, the price of raw materials such as sapphire has risen, so that the gross profit margin of the entire chip industry is still mostly in a loss state; the midstream package is basically in a low-profit state due to overcapacity; In the market, the price wars of downstream application companies are more intense, and “losing money to make money†is everywhere.
So where is the money in the LED lighting industry?
“The money has made the equipment factory earned. We are busy working for them in one year.†Yang Hong, general manager of Sunshine Electric, said that hundreds of thousands or even millions of equipment are not for most companies. Small input. Not to mention tens of millions of large-scale equipment like MOCVD, many companies still have to rely on the government's financial subsidies to survive.
However, equipment companies are also crying poorly, especially for some packaging equipment companies. Because the continuous use of equipment has a certain depreciation cycle, it can only be eliminated after the new technology and new technology come out. In the current market demand is limited, some low-tech equipment is also "not making money."
Especially in the back-end splitting and braiding of the package, the performance is obvious.
"The advantage of domestic equipment compared to the import is that the price is cheap. At the same time as the price, everyone is also improving the performance of the equipment, and the parts used are getting better and better." Feng Baihua, general manager of Sany Lianguang said, " Most of these core components are from Japan, Europe and America, and the price is very high. The money is actually made for them."
Wu Shenglong, general manager of Tonglisheng Optoelectronics Co., Ltd. also said that the standard parts of all their machines are imported products. For example, the screw is Japan NSK, THK, and the motors are Yaskawa and Panasonic. The cost of these core components accounts for 50% of the cost of the whole machine. %the above.
This also reflects the lack of key technologies in domestic equipment. "Technological disadvantages are not catching up overnight, but we are taking measures to make up for this shortcoming and achieve profitability from other aspects." Dr. Zhang Xiaofei, Chairman of Gaogong LED, said that domestic equipment companies can adopt more open Cooperation attitude, related equipment companies form a strategic alliance, through the integration of horizontal resources and exchanges to form a community of interests.
Due to the limitations of current LED process technology, most process equipment is still segmented. Therefore, the customer's demand is also continuous. For example, the packaging company purchases the front-end solid crystal and wire bonding equipment, or purchases the back-end spectroscopic and braiding equipment.
If we are different equipment manufacturers to take out their own quality products, the best equipment combination "bundled" way to recommend to customers. This not only avoids the shortage of individual combat, but also forms a good co-brand advantage, leaving the "money" as much as possible.
On February 23, 2014, 2014 Gaogong LED lighting supply chain good product tour will be held in Guangzhou (same as the 2014 Gaogong LED New Year Forum - LED lighting e-commerce and supply chain integration summit), and we will be in Xiamen respectively. (March 18), Hangzhou (March 21), Foshan (May 16), Shenzhen (July 8), Zhongshan (October 18), five Chinese LED lighting industry gathering areas held a tour seminar meeting.
National tour official website: http://
High-tech LED hopes to take this opportunity to bring the best LED upstream and downstream components, power supply, heat dissipation, aluminum substrate and lighting accessories, production and testing equipment brand suppliers, through on-site display and communication, even the vertical portrait of the manufacturer. And horizontal strategic cooperation to help LED lighting companies further optimize their supply chain system, thereby increasing the added value of LED lighting products, and minimizing product costs, and occupying a place in the fierce market competition.
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